My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.
Tinder alone produces more than 12 million matches a day, and if you’re a heterosexual American, you now have a one in three chance of meeting your future husband or wife online.
But as e-romance hits an all-time high, our daily dose of rejection, harassment, and heartbreak creeps upward, too.
When I tell people that I work as an online-dating assistant, their initial reaction is of morbid curiosity. But the intake interviewer seemed just as interested in my ethical flexibility as he was in the journalistic details of my résumé. ” Would I be comfortable ranking clients’ photographs? I learned that there are two main types of writers at the company: “Profile Writers,” who create seductive and click-worthy profiles based on facts our clients have supplied about themselves, and “Closers,” who log in to clients’ dating accounts at least twice a day to respond to messages from matches.
Despite hiring writers to do this work, virtually none of what the company does requires creativity of any kind.
So if you want to have a chance at meeting your most intriguing matches, you need to have the best possible profile, photos, and messages.” In my guise as a middle-aged American male, it’s my job to pursue women on our clients’ behalf.
These people are often in their early 20s; young women with less dating savvy are easy targets for the company’s methods.
”If there’s a message that the client doesn’t like, we take it out of rotation.” After the Matchmakers have made contact, the Closers then step in to keep up the flirty banter and, hopefully, get their client a date.
Clients are sent weekly emails to alert them of numbers we’ve scored or, for Platinum clients, when and where to go for a date we’ve arranged.
At first, my trainer encouraged me to get creative with my replies, but by the third week, I was still getting back extensive rewrites.
My most frequent mistake was asking career-oriented questions, which were deemed too difficult for some women to answer.
, and are loaded with his personal insights into the primal female brain. “There’s no question about it,” reads one chapter, “women want to date the alpha male.